Miramar, Florida (December 18, 2012) - Spirit Airlines (NASDAQ: SAVE) is introducing new libations to its inflight menu as Gasolina Urban Blends, a leader in ready-to-drink cocktails, kicks off its latest advertising campaign onboard the low fare airline for the next six months. This is great news for customers as they will have the added choice of two sure-to-be-favorite new cocktails. And, since Spirit's advertising partners help offset costs, customers also benefit from lower fares.
Gasolina is promoting its Mojito and Sangriiia beverages with creative ads displayed on Spirit's tray tables throughout the airline's fleet of Airbus A319s, A320s and A321s from December through May 2013. The ads highlight the two ready-to-drink cocktails Spirit will have available for sale inflight beginning mid-December: Mojito and Sangriiia.
Gasolina's Mojito is a delicious blend of premium quality Caribbean rum, 100 percent natural lemon juice and other 100 percent natural fruit juices with no preservatives. The Sangriiia is a delicious blend of premium quality Caribbean rum, acai and other 100 percent natural fruit juices with no preservatives.
"Spirit's onboard advertising provides a unique opportunity for us to internationalize our brand and present millions of consumers the unique experience of enjoying a ready to drink cocktail with 100 percent natural fruit juices onboard Spirit's flights. We look forward to introducing our line of Gasolina drinks to Spirits Airlines," says Jose Gonzalez President of Pan American Properties.
"Spirit's onboard advertising is a win-win for both our advertising partners and our customers," says Spirit's Senior Director of Sales Michael Pewther. "We give our advertising partners the opportunity to reach the more than 10 million customers who fly Spirit in a year, and just as importantly, this is a way for us to keep costs low and we are proud to pass these savings along to our customers by way of the ultra low fares they have come to know and love."
Spirit has limited advertising space available for 2013. For Spirit's media kit detailing the full suite of onboard advertising opportunities available, visit www.spirit.com/advertise or e-mail firstname.lastname@example.org.
About Spirit's Advertising Opportunities
From overhead bins, tray tables and seatback inserts, to cups, napkins and even plane wraps where the exterior of Spirit's Airbus aircraft can be wrapped with your brand, Spirit offers an entire suite of innovative branding options that offer marketers the opportunity to reach a captive audience of millions of travelers.
Onboard ads have the highest ad recall rate of all media at 79 percent, a result that is unachievable with traditional advertising mediums. Spirit provides an environment where cell phones are turned off and the consumer is stationary with the ability to focus on nothing but your brand for an average of three hours. Where else can you find an average three-hour gaze time? Where else can you find 100 percent saturation with a targeted captive audience that will be actively engaged by your ad for an average of three hours? Why pay for a five-second gaze time on a billboard when you have more than 2,000 times the viewing exposure aboard a three-hour flight?
Onboard advertising with Spirit delivers over 300 times the viewing time compared to the average 30-second TV spot, and unlike TiVo, consumers cannot 'skip the flight' and miss your ad. Bottom line, advertisers are more cost-conscious than ever and need to stretch their advertising dollars - and Spirit provides the ideal solution with personalized messaging placed onboard every plane throughout Spirit's entire fleet of Airbus A319, A320 and A321 aircraft on all of its flights to more than 50 destinations throughout the U.S., Caribbean and Latin America.
About Spirit Airlines
Spirit Airlines (NASDAQ: SAVE) empowers customers to save money on air travel by offering ultra low base fares with a range of optional services for a fee, allowing customers the freedom to choose only the extras they value. This innovative approach grows the traveling market and stimulates new economic activity while creating new jobs. Spirit's modern fleet, configuration and other innovations enable Spirit to burn less fuel per seat than competitors, making Spirit one of the most environmentally-friendly U.S. carriers. Spirit's all-Airbus fleet currently operates more than 200 daily flights to over 50 destinations within the U.S., Latin America and Caribbean. Visit Spirit at www.spirit.com.
About Gasolina Urban Blends Party in a Pouch
All Gasolina ready-to-drink cocktails come in a convenient 200-milliliter aluminum pouch with a straw inside and are ready to drink. Gasolina Urban Blends can be purchased individually or in a five-pouch pack. Gasolina cocktails are distributed by Premier Beverage Company in Florida and produced by Pan American Properties Corporation in Vega Alta, Puerto Rico. For purchase and additional information, visit www.premier-bev.com, www.gasolinadrink.com or visit our facebook page at facebook/gasolina.
Pictured - Artwork of the Gasolina Party in a Pouch ads installed on tray tables onboard Spirit's Airbus A319, A320 and A321 aircraft from December 2012 through May 2013. (Hi-res images available upon request.)
MEDIA NOTE: Spirit aircraft photos and video b-roll are available in the press room section of spirit.com at http://www.spirit.com/Pressrelease.aspx.
Director, Corporate Communications
Senior Manager Commercial - Latin America